As a content creator, you are one of the most important contributors to Blended Teaching. Our guiding principle is simple:
If instructors and students are paying for access to the content you helped create — you should share in that indefinitely.
This guide explains how creator shares are calculated.
1. Our Original Revenue Share Model
Our original system calculated revenue share based on how much time students spent watching videos in each chapter. Payments were attributed to creators pro rata according to actual video watch time.
As we’ve grown, this approach has become less equitable for several reasons:
We now support multiple types of content — including video chapters, text chapters, and assignments.
Video watch time no longer accurately reflects the total effort creators contribute.
Some students purchase access but never log in or access the materials. We believe that revenue should still be shared with creators.
For these reasons, we transitioned to a more equitable model.
2. The Revenue Share Model v2 (Current)
Our updated model ensures that creators are compensated whenever their content is included in a textbook — regardless of whether individual students access it.
How It Works
If your content is included in a textbook:
You receive a share of revenue from that textbook.
Revenue is distributed based on the proportion of total textbook content you contributed.
Usage (e.g., watch time or clicks) does not affect your share.
How Content Share Is Measured
We measure each creator’s contribution in time-equivalent units:
Video chapters → Total video duration
Text chapters → Estimated reading time
Assignments → Allocated time (typically ~15 minutes per assignment to reflect development effort)
Your percentage of total textbook content is calculated based on the sum of these time allocations relative to the entire textbook.
3. Creator Share Formula
When an instructor builds a textbook, they choose which content to include.
Let’s walk through an example.
Example: Financial Management Class
The instructor selects 80% of available Financial Management content for their textbook.
The selected content totals 15 hours (including videos, text chapters, and assignments).
Creator A contributed 28.4% of that total textbook content.
Blended Teaching sells access through intermediaries (e.g., bookstores, inclusive access providers, payment gateways). These intermediaries take between 2%–30% of the student payment. The remaining amount is Blended Teaching’s revenue, which is the basis of what we share with you.
We then apply the creator share percentage specified in your contract (typically 10%).
Formula
Payment to Creator = Content % × Revenue (after intermediaries) × Creator Share
Where:
Content % = Your percentage of the textbook
Revenue (after intermediaries) = Revenue after intermediary fees
Creator Share = Percentage agreed in your contract
Numerical Example
Content % = 28.4%
Revenue (after intermediaries) = $100
Creator Share = 10%
Payment = 28.4% × $100 × 10%
Payment = $2.84
4. Key Principles
You are paid whenever your content is included in a textbook.
Payment is based on proportional contribution — not student usage.
Revenue is calculated after intermediary deductions.
Your contractual creator share percentage determines your final payout.
5. Making Payments
We distribute creator payments periodically throughout the year.
Our goal is to move to monthly payments. At present, we issue payments 2–3 times per year. This does not affect the total amount you earn — only the frequency of distribution.
The primary reason for less frequent payments is our rapid growth. As we expand, we introduce new revenue sources, partnerships, and use cases that must be accurately incorporated into our data systems to ensure creators are compensated fairly. Updating and validating these systems takes time, and we prioritize accuracy and fairness over speed.
As our growth stabilizes and our revenue systems mature, we expect to transition to more frequent — ideally monthly — payments.
Payment Method & Tax Reporting
Payments are made via bank transfer.
Each year, we issue a Form 1099 for tax reporting purposes. To process payments and comply with IRS requirements, we are required to collect your Social Security Number (or appropriate tax identification information).
We understand the sensitivity of this information and collect only what is legally required for tax compliance.